Nokia

Defining Requirements and Selecting a Global Enterprise Digital Experience Platform
Digital experience platform strategy to support Nokia global marketing initiatives
SNAPSHOT
Nokia needed a central digital experience platform (DXP) that would allow them to operationalize content governance and policy across the entire organization. BRINK worked alongside the company’s agency of record to conduct interviews, analyze content requirements, evaluate multiple platforms, develop new governance and policies, and ultimately select a new technology stack that mapped business requirements to features and platform.
TIMEFRAME: 4 MONTHS
Working with BRINK expedited technology decisions and we made progress a lot faster than we could have with our larger agency partners or trying to take it on internally. BRINK is the right size and expertise to get stuff done at scale, while maintaining a sensible eye on budget and accountability for results. BRINK’s CEO was a part of all project activities, and the team was very senior; all super-seasoned veterans who know how to advance digital technology at scale.”
Nokia
Head of Digital Programs
SERVICES

Technology Evaluation and Platform Selection

Stakeholder interviews

Processes/systems audit

Content requirements analysis (business and features)

Platform evaluation

Platform demo scripts for technology vendors

Technology stack selection

Governance and policy development

CLIENT
Nokia is an innovative global leader in 5G networks and phones. Founded in 1865, today the company is worth $30 billion and is committed to innovation and technology leadership across mobile, fixed, and cloud networks.
SITUATION
Nokia faced key challenges when it came to managing customer experiences, content, and assets across multiple regions. With a large global customer base and multiple internal divisions, Nokia was using five different platforms resulting in costly licensing fees, inefficient data management, and a disjointed customer experience. It was critical that Nokia streamline content on a central, governable DXP in order to support smooth operations and future growth.
Key Challenges
  • Reconcile 5 different digital experience platforms used across 5 core Nokia divisions into one recommended solution
  • Address the combined needs of 20 different content and marketing stakeholders, each with unique requirements, technology preferences, and processes and governance practices
  • Ensure that the new, holistic platform would accommodate all existing data, content, and assets
  • Distill a clear plan of action that would account for people, processes, and platform and take the new technology stack from recommendation to reality
WHY BRINK
Nokia wanted to act swiftly and efficiently to identify a new DXP that they could implement on a global scale. They recognized that the process would be too complicated if they tried to take the task on internally, and would move too slowly if they hired a large agency. BRINK provided expertise, speed, and a respect for budget that allowed for effective and agile results.
OUR BOUTIQUE
APPROACH
At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that truly immerses themselves in order to activate against growth goals with unparalleled creativity and efficiency.

01 / DISCOVERY

A successful DXP decision requires taking time to think through big-picture business goals. To select the right solution for Nokia, BRINK had to first understand where Nokia was headed as a business in order to map out the specific features that a new platform would need to support. From there, we could explore the DXP options that would potentially meet those needs and select the one that would provide Nokia with the most value. Interviews were conducted with Nokia stakeholders so that all requirements and processes could be consolidated under one holistic point of view to guide new platform selection.

OUR BOUTIQUE
APPROACH

02 / STRATEGY

Accounting for Feature and Business Requirements

BRINK provided high-level counsel to define strategy through the lens of the customer while also considering Nokia’s future business goals and plans. First, we identified features through the lens of the customer: What features did Nokia customers need to be successful? Next, we identified the features Nokia needed from a platform perspective in order to operationalize a new plan. The final strategy took into account both external customer needs and internal operating requirements, and a short list of DXP options was considered.

OUR BOUTIQUE
APPROACH

03 / SCALABILITY

The BRINK team identified Acquia Drupal as the platform that would meet existing Nokia requirements and position them to scale successfully. In addition to recommending the platform itself, BRINK devised a concrete roadmap to guide platform implementation and developed new governance and policies to support streamlined Nokia global initiatives for years to come.

IMPACT
Nokia now has an enterprise technology vision and roadmap that supports global groups across all five core divisions and business units. The project led to double-digit efficiency gains and performance (revenue) increases as the company scaled its digital transformation.