SNAPSHOT
BRINK partnered with Premier Consulting and Integration (PCI) to conduct a comprehensive evaluation of their existing digital presence, pinpointing critical areas for improvement. Although they planned to activate the work in-house, PCI recognized the need for expert guidance to redefine their digital identity and enhance user engagement. Our evaluation focused on positioning, branding, product marketing strategy, content, and UX and visual design. Impressed by our insights, PCI then engaged us to create a comprehensive design system, ensuring consistency and scalability across their digital products. Our collaboration equipped PCI with a clear, actionable roadmap tailored to their unique needs and capabilities.
5
Key Areas Evaluated
25
Improvement Opportunities Identified
1
Comprehensive Design System Created
4
Offerings Unified Under One Branding Architecture
Founder and CEO
SERVICES
Brand & Customer Experience Strategy
Brand Positioning and Identity Development
Brand Messaging Architecture
User Experience (UX)
UX Design
Information Architecture
Visual Design
Web and User Interface Design
Design Systems and Governance
Content Strategy & Creation
Content Strategy
Research & Insights
Competitive Analysis
Digital Transformation Strategy
Digital Transformation Roadmapping
CLIENT
Premier Consulting & Integration (PCI) is the leading provider of financial management consulting services, implementation and audit support for government contractors, marketing agencies, and professional service firms.
SITUATION
PCI recognized the need to enhance their website’s effectiveness in communicating their unique value proposition. Despite offering specialized IT solutions and services, their existing digital presence did not adequately reflect their industry leadership or the comprehensive nature of their offerings. Recognizing the limitations of their budget but eager to capitalize on their in-house capabilities, PCI sought a strategic partner to identify and prioritize areas for improvement.
Key Challenges
- Differentiation: Distinctly positioning PCI in the financial management consulting services market and apart from Deltek, the platform they specialize in implementing, while highlighting their partnership.
- Clarity and Engagement: Improving website content for better clarity, engagement, and user experience.
- Market Positioning: Enhancing the portrayal of PCI’s expertise and services to align with their market leadership.
- Consistency: Creating a unified design system to eliminate disjointed branding across various products and services.
WHY BRINK
Brink was selected for our ability to provide deep strategic insights and actionable recommendations tailored to empower PCI’s internal team. Our partnership with PCI was recommended by Deltek, their partner and our client, who was highly satisfied with similar work we had done for them in the past. Our expertise in CX strategy and planning made us the ideal partner to deliver a roadmap for success.
OUR BOUTIQUE
APPROACH
At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that truly immerses themselves in order to activate against growth goals with unparalleled creativity and efficiency. In the case of PCI, our focus was squarely on leveraging our expertise to provide actionable, strategic recommendations that would enable their internal team to execute significant improvements to their digital presence. Our approach was methodically structured into several key areas:
01 / DISCOVERY
We began by conducting stakeholder interviews to uncover PCI’s goals, challenges, and digital pain points. This process was followed by a comprehensive audit of PCI’s current digital footprint, identifying opportunities for enhancement in areas such as branding, content, and user experience. These insights laid the foundation for a data-informed strategy.
OUR BOUTIQUE
APPROACH
02 / STRATEGY
Armed with discovery insights, BRINK developed a strategic roadmap to enhance PCI’s digital presence. Key recommendations focused on creating clear and differentiated market positioning, refining content strategy, and improving user experience and visual design. To prioritize action, we introduced an impact-effort opportunity matrix, ensuring the roadmap aligned with PCI’s goals and resource capabilities. We equipped PCI’s internal team with the knowledge and strategic framework necessary for in-house execution of most of our recommendations, including best-in-class examples for their team to learn from, while our team was engaged to develop a comprehensive design system for them.
OUR BOUTIQUE
APPROACH
03 / DESIGN
Establishing a Cohesive Brand Identity
PCI’s disparate branding across offerings needed unification. BRINK addressed this by creating a comprehensive design system, which included logo treatments, refined color palettes, typography guidelines, and pattern libraries. This scalable framework ensures PCI’s brand remains consistent across all digital and physical touchpoints.
Empowering Visual Consistency
Beyond the website, the design system was crafted to extend to various applications, providing PCI with a reusable toolkit to maintain brand consistency across marketing materials, product interfaces, and client presentations. This ensured scalability and flexibility for future expansions.
OUR BOUTIQUE
APPROACH
04 / DEVELOPMENT
While BRINK’s primary role was to provide strategic and design solutions, we also offered implementation guidance. By crafting a component-based framework, we enabled PCI’s internal team to effectively update and manage the website, reducing reliance on external support and improving operational efficiency.
OUR BOUTIQUE
APPROACH
05 / SCALABILITY
BRINK’s solutions were designed with scalability in mind. The flexible design system and strategic roadmap equip PCI to evolve their digital presence as their offerings grow. With a clear framework in place, PCI is well-positioned to maintain a consistent brand identity and deliver a cohesive customer experience across platforms.