SNAPSHOT
A trusted leader in real estate needed a solution to improve accessibility to proprietary knowledge contained in its 2,000+ articles while increasing user engagement. BRINK developed a Generative AI-powered natural language search tool to help users ask complex real estate questions and receive intelligent, context-aware responses based on the client’s proprietary knowledge base. The result? A seamless search experience that enhances online engagement and positions the client as an innovator in the real estate industry.
2,000+
Articles
24/7
Availability
100%
Proprietary Security
3
Phase Expansion Ready
SERVICES
Brand & Customer Experience Strategy
Customer Journey Mapping
Experience Optimization Strategy
Technology Implementation
System Architecture
Backend Development
API Development
Cloud Engineering
User Experience (UX)
UX Design
Content Strategy & Creation
Content Strategy
Digital Transformation Strategy
Digital Transformation Roadmapping
Technology Strategy
AI Strategy and Optimization
AI Development
AI Experience Design
AI Training and Development
Machine Learning Solutions
Intelligent Automation
Data Analytics & Insights
Data Strategy
Performance Measurement
CLIENT
The client is a globally recognized leader in the real estate industry, renowned for their network of experts and their ability to deliver unmatched service. Recently voted the #1 brand for trust within their sector, the client continues to lead the industry with innovative solutions that enhance customer experiences. With an extensive repository of expert proprietary real estate knowledge and a commitment to advancing digital engagement, the client sought a transformative solution to improve accessibility and usability for their audience.
SITUATION
The client faced a critical challenge: while their repository of over 2,000 articles contained invaluable proprietary real estate insights, users struggled to access relevant information efficiently. The content was underutilized due to a lack of accessible search functionality and intuitive navigation. Moreover, modern real estate clients, accustomed to instant, data-driven interactions, demanded a tool that could provide real-time, tailored responses to their complex queries.
The client recognized an opportunity to leverage their institutional knowledge and trusted reputation by implementing an innovative solution that could enhance user engagement, streamline accessibility to proprietary knowledge, and provide intelligent, context-aware responses.
Key Challenges
- Content Accessibility: Ensuring users could efficiently navigate 2,000+ articles to find relevant real estate insights.
- User Experience: Developing a tool that would cater to natural language queries, making interactions intuitive and engaging.
- Data Security: Protecting proprietary content from misuse while integrating seamlessly with AI technologies.
- Scalability: Creating a platform that could accommodate additional data sources and evolve with changing business needs.
- Stakeholder Alignment: Addressing internal concerns about AI implementation, including compliance, privacy, and risk management.
WHY BRINK
The client chose BRINK for its proven ability to deliver creative, scalable, and secure digital solutions. BRINK’s boutique approach, marked by executive accountability and an interdisciplinary team, ensured a seamless collaboration. With deep experience in customer experience design, AI integration, and technology strategy, BRINK was uniquely equipped to transform the client’s knowledge base into an intuitive and impactful search tool.
OUR BOUTIQUE
APPROACH
At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that immerses themselves in the client’s goals to deliver unparalleled creativity and efficiency.
01 / DISCOVERY
The engagement began with in-depth workshops to uncover the challenges users faced while navigating the client’s extensive knowledge repository. Stakeholders from marketing, IT, and compliance were engaged early to ensure the solution met legal and operational standards. BRINK’s discovery process focused on identifying the critical needs: enabling natural language queries, safeguarding proprietary content, and providing scalable architecture for future growth.
OUR BOUTIQUE
APPROACH
02 / STRATEGY
Armed with insights from the discovery phase, BRINK developed a comprehensive AI strategy to bring the client’s vision to life. This included designing a technology stack centered on an AI-powered backend that combined a large language model (LLM), vector database, and the client’s proprietary knowledge base. The system was designed to prioritize the client’s perspective in every response, ensuring brand consistency while delivering immediate access to proprietary real estate knowledge.
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APPROACH
03 / DESIGN
A user-friendly interface was crafted to streamline customer interactions. The design team focused on simplicity and clarity, allowing users to ask questions naturally and receive precise, helpful responses. Additionally, the interface served up relevant articles to enable users to dive deeper into topics. The front-end experience was tailored for web and mobile platforms, ensuring accessibility and responsiveness across devices.
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APPROACH
04 / DEVELOPMENT
The AI solution was engineered using cutting-edge technologies to optimize performance, security, and scalability.
Features included:
- API Gateway: Facilitated secure integration with existing systems.
- Text Embedding Models: Powered natural language understanding for seamless query responses.
- Vector Database: Provided a robust storage and retrieval system for text embeddings, enabling efficient conversion from strings to vectors and enhancing response accuracy.
- Scalable Infrastructure: Future-proofed to accommodate additional data sources and functionality.
- Advanced Security Measures: Including bot detection, rate limiting, and IP whitelisting to protect proprietary content.
OUR BOUTIQUE
APPROACH
05 / SCALABILITY
With a forward-thinking approach, BRINK ensured the system could evolve alongside the client’s growing digital ecosystem. The modular architecture allows for integration with future data sources, enhancing functionality while maintaining seamless user experiences.
IMPACT
BRINK’s collaboration with the client resulted in a transformative natural language search tool that elevated their digital presence and user engagement. Key outcomes include:
- Enhanced User Experience: Clients can get instant access to context-aware, intelligent answers derived from the extensive real estate knowledge base.
- Improved Engagement: Users are empowered to explore the client’s expert content intuitively, increasing time spent on the platform.
- Future-Ready Solution: A scalable and secure system that positions the client as a leader in AI-driven customer engagement.