SNAPSHOT
Form Technologies, a global leader in die-casting and metal manufacturing, faced challenges with an outdated and inefficient digital presence. Performance issues, especially in key markets like China, and scalability concerns hindered growth. BRINK reimagined their digital ecosystem by implementing a scalable headless CMS, optimizing for global accessibility with region-specific infrastructure, and enhancing user experiences. Additionally, a bespoke AI-driven visual library was created to respect strict confidentiality agreements while showcasing their expertise. The result was six high-performing, localized websites in 13 languages, offering a seamless user journey and supporting future growth.
6
new websites launched
13
languages supported, including a dedicated China website
60%
improvement in load times across key markets
100%
scalable architecture for future growth
Marketing Lead
SERVICES
Brand & Customer Experience Strategy
Brand Positioning and Identity Development
Customer Journey Mapping
User Experience (UX)
UX Design
Information Architecture
Visual Design
Web and User Interface Design
Design Systems and Governance
Technology Implementation
System Architecture
Backend Development
API Development
Cloud Engineering
Content Strategy & Creation
Content Strategy
SEO Strategy
Data Analytics & Insights
Performance Measurement
Analytics Implementation
CLIENT
Form Technologies is a global leader in precision die-casting and metal component manufacturing, serving industries such as automotive, aerospace, and healthcare. Known for their innovation and exacting standards, they work with some of the world’s most prominent brands. Their operations often involve proprietary designs protected by strict confidentiality agreements, adding complexity to their marketing efforts.
SITUATION
Form Technologies faced mounting challenges with their outdated digital presence. Their website struggled to keep pace with rapid growth, driven by frequent acquisitions and an expanding global footprint. Performance issues in critical markets like China hindered accessibility, and an overwhelming content structure made navigation difficult. Additionally, the website failed to communicate the company’s leadership and innovation effectively while complying with confidentiality constraints tied to proprietary client products.
Form Technologies needed a scalable, performance-driven digital platform that could handle future growth, deliver a seamless user experience worldwide, and align with their brand’s high standards while maintaining confidentiality compliance.
Key Challenges
- Scalability and Performance: The existing platform lacked scalability to support future growth, resulting in slow performance, particularly in China and other global markets.
- Global Accessibility: Form faced challenges in delivering complete localized content and complying with diverse regional regulations across 13 languages.
- Outdated Content and Navigation: Overwhelming and disorganized content created poor user experiences and low SEO performance.
- Confidentiality Constraints: Strict NDAs prohibited the use of client product visuals, requiring an innovative approach to visual storytelling.
- Brand Messaging: Inconsistent brand identity diluted Form Technologies’ positioning as a global leader.
WHY BRINK
Form Technologies chose BRINK for our proven ability to address complex, multifaceted challenges with creative solutions and technical expertise. Our interdisciplinary approach, rooted in collaboration and innovation, made us the ideal partner for their digital transformation.
We delivered:
- A performance-focused, scalable architecture using a headless CMS and region-specific CDNs.
- Expertise in global accessibility and multilingual localization to ensure seamless user experiences worldwide.
- Creative solutions, including leveraging generative AI, to maintain confidentiality compliance while showcasing Form Technologies’ capabilities.
- A unified strategy that reimagined their digital presence with a cohesive design system and intuitive user navigation.
With BRINK’s strategic guidance, Form Technologies gained a trusted partner to solve challenges and activate their growth potential.
OUR BOUTIQUE
APPROACH
At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that truly immerses themselves in order to activate against growth goals with unparalleled creativity and efficiency.
01 / DISCOVERY
The project began with a comprehensive exploration of Form Technologies’ challenges, goals, and unique constraints. Through workshops and audits, we identified their need for a scalable platform, improved global accessibility, and a modernized design system. Form Technologies’ previous site structure presented significant challenges, with disorganized navigation and an overwhelming volume of content that hindered user experiences and SEO performance. Drawing on insights from stakeholder interviews, we evaluated user needs and behaviors to inform a streamlined and intuitive approach, crafting a strategy that supported their growth objectives and operational goals.
OUR BOUTIQUE
APPROACH
02 / STRATEGY
Our strategy focused on building a foundation for global performance and user experience improvements:
- Scalability: Migrated from Sitecore to Contentstack, leveraging a headless CMS with modular architecture and reusable components to ensure flexibility and scalability. The migration streamlined translation workflows and simplified site updates, enabling cost-effective maintenance of a multilingual website across 13 languages.
- Performance Optimization: Leveraged Microsoft Azure and region-specific CDNs to improve site speed and accessibility, particularly in China.
- Confidentiality Compliance: Introduced AI-driven solution to create a bespoke visual library that maintained strict NDA compliance.
- Usability Enhancements: Redesigned the site architecture, UX design, and content strategy to align with best practices for intuitive user experiences and encourage efficient usability and effective content findability.
OUR BOUTIQUE
APPROACH
03 / DESIGN
BRINK reimagined the digital experience with a focus on user engagement and cohesive branding
User-Centered Navigation
Simplified site architecture with intuitive navigation and faceted search, enabling users to quickly find relevant information.
Cohesive & Scalable Design System
Implemented a modern design system that unified Form Technologies’ brand across all websites and developed a bespoke, AI-driven library of video and still visuals to highlight precision manufacturing capabilities without exposing proprietary designs.
Responsive Design Framework
Developed a responsive design to ensure usability and consistency across devices.
OUR BOUTIQUE
APPROACH
04 / DEVELOPMENT
Our development team executed a scalable infrastructure that accommodated Form Technologies’ global operations:
- Headless CMS Architecture: Leveraged Contentstack to decouple content management from front-end delivery, enabling greater flexibility, faster updates, and seamless integration of localization and multilingual support.
- Localization Features: Built to ensure compliance with regional regulations and improve accessibility to five distinct websites across 13 languages.
- Advanced Analytics Tools: Configured to monitor global user behavior and refine strategies to optimize engagement and performance.
OUR BOUTIQUE
APPROACH
05 / SCALABILITY
Built with the future in mind, the platform supports:
- Effortless content updates with reusable components and streamlined localization features.
- Rapid integration of acquisitions or additional features, such as customer portals and chatbots.
- Flexible visual assets that can be adapted for future marketing campaigns.
Director of Marketing
IMPACT
Through meticulously coordinated collaboration, BRINK empowered Form Technologies to scale their digital presence and strengthen their global market position. The redesigned and replatformed websites not only addressed immediate challenges but also lay a solid foundation for future growth.
Key Outcomes Include:
- Scalable Infrastructure: The new headless CMS and modular architecture enable Form Technologies to adapt quickly to acquisitions and evolving business needs.
- Improved Global Performance: Region-specific CDNs and optimized hosting significantly enhance site speed, particularly in China, improving accessibility for global users.
- Cohesive Brand Identity: A unified design system delivers consistency across the websites, strengthening Form Technologies’ position as a global leader.
- Enhanced User Experience: Intuitive navigation, faceted search, and streamlined content make the websites easier to use, driving engagement and satisfaction.
- Confidentiality Compliance: Bespoke AI-driven visuals allowed Form Technologies to showcase their expertise without compromising proprietary information.