SNAPSHOT
Berkshire Hathaway HomeServices (BHHS) needed a transformative approach to its agent website platform—one that could provide its extensive network of brokers and agents with powerful, flexible digital tools while leveraging the enterprise capabilities of Adobe’s Digital Experience Platform (DXP). BRINK partnered with BHHS to create a scalable, customizable web solution that not only gave agents control over their digital presence but also ensured seamless integration with BHHS’s lead generation, CRM, and marketing infrastructure. The initiative helped activate over 50,000 agent and broker sites, providing a best-in-class enterprise solution at no cost to the agents.
TIMEFRAME: 5 MONTHS
50,000+
agent and broker websites activated
6
customizable page templates
1
enterprise-grade solution
100%
BHHS brand alignment
SERVICES
User Experience (UX)
UX Design
Visual Design (UX)
Web and User Interface Design
Design Systems and Governance
Technology Implementation
System Architecture
Backend Development
Front-end Development
Web development
Program & Client Services
Strategic Program Development & Roadmapping
Scope, Time, & Budget Management
CLIENT
Berkshire Hathaway HomeServices is a globally recognized real estate brokerage network backed by the strength and reputation of Berkshire Hathaway. With thousands of agents across multiple markets, the company provides premier real estate services, helping home buyers and sellers navigate transactions with expertise and integrity.
SITUATION
Berkshire Hathaway HomeServices recognized that its agent website framework needed a major overhaul. Traditionally, brokers and agents had relied on either outdated BHHS-provided templates, making it difficult to craft a distinctive digital presence, or independently managed lightweight websites, which lacked the enterprise-level functionality necessary to compete in a modern real estate market. To stay competitive and empower their brokers and agents, Berkshire Hathaway HomeServices set out to develop a solution that would allow brokers and agents to create the tailored sites they needed while leveraging the full capabilities of the enterprise Adobe DXP within a consistent, brand-aligned framework.
Key Challenges
- Scalability & Customization: Agents needed the flexibility to showcase their unique brand identities without straying from BHHS’s core branding.
- Enterprise-Grade Functionality at the Local Level: While Adobe’s DXP offered powerful marketing, lead generation, and CRM tools, it was not optimized for BHHS brokers and agents to take full advantage of it for their individual business needs. The goal was to deliver the full potential of an enterprise-grade platform to individual brokers and agents in a way that was easy to use, tailored to meet their individual business needs, and fully integrated with BHHS’s corporate infrastructure.
WHY BRINK
Berkshire Hathaway HomeServices partnered with BRINK because of our expertise in digital transformation, scalable UX design, and deep knowledge of real estate technology ecosystems. Our role was to activate BHHS’s vision for a unified, high-impact web presence by creating modular, agent-friendly site templates that leveraged the full potential of Adobe’s DXP without the complexity associated with such platforms.
OUR BOUTIQUE
APPROACH
At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that truly immerses themselves in order to activate against growth goals with unparalleled creativity and efficiency.
01 / DISCOVERY
Our team conducted in-depth research into BHHS’s existing agent site framework, technology stack, and brand guidelines to identify opportunities for increased customization while maintaining brand consistency.
Key activities included:
- Brand & UX Assessment: Reviewing the existing design system and branding to define customization boundaries.
- Competitive Analysis: Identifying how other real estate networks balanced flexibility and scalability.
- Technology Ecosystem Evaluation: Ensuring seamless integration with Adobe Experience Cloud without disrupting existing workflows.
OUR BOUTIQUE
APPROACH
02 / STRATEGY
With insights from discovery, BRINK developed a strategy that prioritized:
- Flexible, tiered templates—allowing agents to choose from six customizable website designs.
- A scalable, modular design framework—giving agents the ability to personalize content and visuals while adhering to brand guidelines.
- Enterprise integration with Adobe’s tools—ensuring that agents could access BHHS’s powerful CRM, lead generation, and marketing automation tools effortlessly.
OUR BOUTIQUE
APPROACH
03 / DESIGN & DEVELOPMENT
We approached design and development with a modular, component-driven methodology, ensuring that every template was adaptable across thousands of brokers and agents.
- User-Friendly Customization: Agents could personalize layouts, images, and content without needing technical expertise.
- Component-Driven Architecture: Built-in elements were reusable and optimized for Adobe Experience Manager.
- Optimized Performance & Scalability: Templates were designed to be efficient, responsive, and easy to deploy.
IMPACT
BRINK’s collaboration with Berkshire Hathaway HomeServices successfully delivered a solution that transformed the agent website experience:
- 50,000+ agents and brokers empowered with enterprise-level web solutions
- A flexible, scalable system that balances agent customization with brand integrity
- Seamless integration with Adobe Marketing Cloud for enhanced marketing and lead generation
- A cost-effective, powerful solution provided at no cost to agents
By bridging the gap between lightweight agent websites and high-powered enterprise platforms, BRINK helped BHHS achieve its vision of a unified yet flexible digital experience — one that gives agents the tools they need to compete in today’s real estate market while leveraging the full strength of the Berkshire Hathaway brand.
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