About Dan Williams
Dan Williams is the CEO and founder of BRINK Interactive. With 25+ years of agency experience under his belt, he is passionate about building client relationships and strategies that drive brands forward.
It was the wild west of the 1990s dot-com boom. Companies like Apple and HP were standing up their first-ever websites. Angel investors and venture capitalists were throwing money at promising startups. And Dan Williams was starting his career in the digital agency world, where there was a sense of limitless opportunity to chart new territory.
Today, constant evolution is still the hallmark of digital progression, and agencies get to see it all firsthand. That’s why Williams is not only still in the agency space, but founded his own boutique agency – BRINK Interactive – in 2018. Here, he shares why he started BRINK, the unique space it fills within the agency landscape, why client needs always come first (and not always in the ways you might think), and the “hairy, scary” growth goals on the horizon.
You’ve been in the agency world for 25 years now. What do you love about it?
In 2018 you chose to forge your own path and founded BRINK Interactive. What was the catalyst?
On a personal level, I was at a crossroads after 20 years in this space. I’d spent time producing strategy, working on the account side, and working on the business development side building agency brands. I also knew enough to be dangerous on the customer experience and technology side of things. And I really didn’t see a career path for me that wasn’t going to silo me in a specific area. Founding BRINK provided me the personal opportunity to keep growing. “
How did you choose the name BRINK Interactive?
How did you foresee BRINK serving clients in ways that were different or better than other agency options out there?
Speaking of agency structure, how does the BRINK ownership structure factor into how you operate the agency and the relationships you have with clients?
Can you share a specific example of when BRINK has put client relationships and interests front and center?
When it comes to attracting and vetting clients, has anything changed in your process compared to past agencies?
BRINK recently undertook a full-scale brand refresh. Can you speak to why you made that investment?
Looking forward, what are the next milestones for growth for Brink?
As BRINK grows, how do you plan to stay directed towards your North Star principles of maintaining high-quality client and employee relationships?
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