DynaEnergetics

An Innovative 360 Virtual Tour
Leveraging technology and storytelling for the 2023 HFTC trade show

MEDIA
Watch on YouTube Download MP4
MEDIA
Watch onYouTube Download MP4
SNAPSHOT
DynaEnergetics creates industry-leading perforating products for the oil and gas industry. Only a select few clients have been able to travel to Blum, Texas to see the inner workings of their state-of-the-art manufacturing facility. . .until now.
TIMEFRAME: 4 WEEKS
In my years here at DynaEnergetics, I believe this year’s HFTC tradeshow was the best I have seen put forth from our organization. . .We pulled this off because of BRINK. The banners, video, goggles, sizzle. . .Thank you again BRINK Team!”
DynaEnergetics
Vice President of Sales & Business Development
OPPORTUNITY
Every year DynaEnergetics hosts a booth at the annual SPE Hydraulic Fracturing Technology Conference and Exhibition. For 2023, they were looking for a way to introduce attendees to their manufacturing precision and commitment to quality control. They needed to tell their story to hundreds of prospective customers in an immersive digital way—without the time and expense of arranging a physical tour of their headquarters.
CHALLENGES
The BRINK Interactive team flew to Blum, Texas for an on-site shoot on January 3, 2023. By January 17, we had the final cut ready for the client. The shoot required far more than standing in one spot and controlling a drone: to give a true sense of place, our team devised a custom camera setup with a remote-controlled car to move seamlessly through the entire DynaEnergetics facility.
Key Challenges
  • One-day shoot
  • Custom 360 video hardware
  • Flying drone and remote-controlled car
  • Professional voiceover script
  • Custom app for conference headsets
RESULT
In just two weeks, we went from raw footage to headset-ready content, including a professional voiceover script that went beyond technical details to share the greater DynaEnergetics mission and values. The final video was used to great effect not only at the HFTC conference, but also to promote excitement at the annual internal holding company event hosted by DMC Global in Sun Valley, Idaho.
  • 3,000+ conference attendees
  • 300+ virtual tours
  • 3 VR headsets